OUR STORY

My journey into tattooing is deeply personal, shaped by my connection to spirituality and the profound belief in how Karma influences our lives. The tattoo on my arm, a symbol of Karma, is more than just artwork - it’s a reflection of my values, a story that defines who I am and has guided me through life.

Like me, millions of individuals have stories that are deeply embedded in their souls - experiences and beliefs that inspire them to get their stories inked on their skin. These tattoos are not just art; they are expressions of identity, milestones, and personal truths.

Flaunt Your Ink celebrates this individuality by protecting these inked stories and promoting self-expression. Our aim is to ensure that every tattoo is cared for and honored, allowing people to proudly showcase their journey.

Karan Surana
Founder

WHAT WE STAND FOR

PURPOSE

For some, tattoos might be seen as passing trends or impulsive decisions. But at FYI, we know they are so much more.

They’re not just ink on skin – they’re living expressions of your identity, milestones, beliefs, and personal truths.

Your ink is personal, powerful, and it deserves the best care to keep it looking fresh and vibrant. That’s what we are here for.

PRODUCTS

We have thoughtfully crafted tattoo care products that soothe and heal freshly inked skin, nourish and protect healed tattoos and preserve that Day 1 vibrancy and shine – so you can flaunt your ink unapologetically to the world.

Every product has been carefully researched and developed in collaboration with dermatologists and tattoo artists to ensure top-quality care you can trust for your tattoos.

COMMUNITY

We are building something bigger. At FYI, we’re creating an inclusive community where everyone can share their tattoo stories, without fear of judgment or prejudice.

Your tattoos mean something unique to you, and we want to hear it. Join us, be part of something real, and let’s keep celebrating the art, culture, and stories behind every piece of ink.

See you in the community – let’s keep the conversation going.

Unleash the Full Potential of Your Ink!

Don’t settle for ordinary skincare. Join the movement with Flaunt Your Ink and give your tattoos the care they truly deserve. Our specially formulated products are crafted just for you—enhancing vibrancy, protecting your skin, and ensuring your ink looks fresh for years to come.

Shop Now and discover the ultimate skincare solution for tattooed skin. Your ink deserves the best—let’s celebrate it together!

Shop Now

Join the community

Be part of the FYI community and share your tattoo stories with us. Also hear from the community about their stories behind their tattoos, learn from tattoo artists, dermatologists about latest trends. Join us, be part of something real, and let’s keep celebrating the art, culture, and stories behind every piece of ink.